About
About
Mission:
Our mission is to use the best achievements in cosmetics and perfumery to reveal, enhance and support the individuality of every client. We believe appearance is more than just looks – it is your personal signature, a unique code, and a harmonious reflection of inner and outer beauty.
Goals:
To become a leading company in our segment in Kazakhstan, expand internationally, build partnerships with the world’s top perfume and cosmetic brands, deliver premium service that meets international standards, and actively engage in socially significant initiatives.
Core Values:
Customer focus, innovation, continuous growth of assortment, strengthening competitive advantages, leadership.
Company History:
PREMIUM BEAUTY LLP was founded in August 2016 by Aigul Maydanovna Amirzhanova, CEO of CDV Group. Inspired by the success of the Group’s fashion boutiques, the management introduced the ambitious idea of developing the beauty segment in Kazakhstan with a strong focus on exclusive perfume houses and a wide range of decorative cosmetics.
2012
Launch of Saks Beauty Department in Almaty.
2014
Opening of CDV department in Keruen Mall, Astana, later rebranded as Code de Vie.
2016
The first Code de Vie boutique opened in KeruenCity, Astana. Additional boutiques launched in Baizaar Mall, Atyrau and KeruenCity, Aktobe. The first Bobbi Brown boutique opened in Mega Center Alma-Ata, Almaty.
2018
Jo Malone boutique launched in Dostyk Plaza, Almaty, followed by a new boutique in MEGA Silk Way, Astana. Bobbi Brown expanded with boutiques in Dostyk Plaza, Almaty and MEGA Silk Way, Astana.
2019
New Kiehl’s boutiques opened in Dostyk Plaza, Almaty and Keruen Mall, Astana. A Code de Vie boutique was launched in Talan Gallery, Astana.
2020
Kiehl’s boutique opened in Mega Center Alma-Ata, Almaty.
2021
Jo Malone boutique opened in Mega Center Alma-Ata, Almaty. The same year, the company launched CDV.kz, its official online store for perfumes and cosmetics across Kazakhstan.