Hair care

Shampoo enriched with Organic Flax nourishes and shapes curls without weighing them down. Curls look defined and bouncy, while hair becomes light, soft, and shiny. Benefit: curls feel bouncy and hair appears less frizzy. The Sulfate-Free Curl Defining Shampoo, specially formulated for curly hair, gently cleanses and structures curls. Our commitment: since 2020, all Yves Rocher bottles produced in France have been made from 100% recycled plastic and are recyclable. From waves to curls, curly hair is endlessly diverse. The appearance of curls is determined by the shape of the follicle: the more curved it is, the more defined the curls become. On curly hair, the cuticle layers are uneven and the scales do not lie tightly against each other, making the hair porous, fragile, and especially prone to breakage. In addition, due to the specific shape of the follicle, only a limited amount of sebum is produced, leaving the hair very dry. Finally, this hair type often becomes frizzy in high humidity, causing curls to lose their bounce. Drawing on their unique botanical expertise, Yves Rocher Botanical Beauty researchers selected Organic Flax for its sculpting properties. Flax was already cultivated in the Middle East more than 8,000 years ago and now grows in many regions around the world, including France. Flax seed flour and meal, used in the food industry, are rich in protein and omega-3. Our researchers harnessed the full benefits of flax seeds to meet the needs of curly hair. Flax helps preserve the shape of the hair fiber, making curls bouncy, sculpted, and visibly transformed. Instrumental tests conducted on individual hair strands. The online store displays the current product design. Please note that products may be delivered in the previous packaging design.