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The new SPF culture and why it is changing the way we care for our skin

Jo Malone London presents its new collection - The Care Collection

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Skincare and self-care. Sensual textures and fragrances are designed to restore harmony to body and soul.
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Introducing new products for four holistic self-care rituals.
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The British perfume and home goods brand has expanded its range of bath and body products with seven new wellness products, inspired by Roman baths. These retreats, which existed throughout Britain around 2,000 years ago, featured self-care rituals using water heated to varying temperatures, achieving various effects. Visitors to the baths would move from one room to another: after relaxing in the tepidarium, a warm room for long periods of relaxation, they would move to the caldarium, a steam room designed to restore energy, and then to the frigidarium, a cold room with a pool designed to awaken energy. The products in the new collection are inspired by ancient skincare rituals and evoke the atmosphere of relaxation rooms, creating the feeling of being in a Roman bathhouse.
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All essential oils and ingredients for each product were selected in accordance with Roman cultural traditions and have symbolic significance for the Romans. All products in the collection evoke positive emotions during use, as confirmed by neurosensory research&mdash;a scientific method for analyzing emotional reactions during product use.

The collection includes:
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Purify Shower Gel
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This invigorating shower gel cleanses skin and hair, leaving you feeling refreshed. Its light, foaming texture thoroughly cleanses and envelops you in the invigorating herbal aroma of hyssop, myrtle, and juniper essential oils.
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The formula contains glycerin and nourishing ingredients.

Гель для душа Purify Shower Gel, 200 мл

Enrich Shower Cream
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This velvety shower cream nourishes and comforts your skin. Producing a rich lather, it softens and imparts a warming floral scent of rose, chamomile, and cedarwood essential oils. The formula contains gentle cleansing ingredients and is enriched with nourishing ingredients.

Крем для душа Enrich Shower Cream, 200 мл

Enrich Body Balm
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This deeply moisturizing body balm nourishes and comforts your skin. This luxurious emulsion texture offers hydrating properties and a pleasant scent, leaving your skin silky smooth and enveloping you in the warm floral scent of rose, chamomile, and cedarwood essential oils.
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The formula, enriched with shea butter and hyaluronic acid, helps lock in moisture.

Обогащающий бальзам для тела Enrich Body Balm, 200 мл

Restore Body Treatment Scrub
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This luxurious body scrub restores skin and leaves it radiant. This sugar-based exfoliant offers smoothing properties and a pleasant scent with notes of honey, clove, and nutmeg.
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Natural oils provide gentle exfoliation.

Скраб для тела Restore Body Scrub, 200 г

Restore Body Oil
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This gentle body oil energizes and radiates skin. Its luxurious, enveloping texture nourishes and envelops you in the soothing scent of jasmine, neroli, and rosehip essential oils.
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The formula contains evening primrose and almond oils for softness and suppleness.

Восстанавливающее масло для тела Restore Body Oil, 150 мл

Revitalizing Exfoliating Soap
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This gently exfoliating soap refreshes and improves skin elasticity. This invigorating soap simultaneously cleanses and scents the skin, enveloping it in the citrusy scent of lemon peel, bay leaf, and verbena essential oils.
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Contains natural botanicals such as lemon peel and sage leaves.

Восстанавливающее отшелушивающее мыло Revitalise Exfoliating Soap, 100 г

Revitalise Body Gel-Cream
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This lightweight gel-cream leaves skin feeling fresh and firm. Its hydrating texture spreads easily, energizing the skin and imparting a pleasant scent. It contains essential oils of lemon peel, bay leaf, and verbena.
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The formula provides hydration thanks to hyaluronic acid and glycerin.

Восстанавливающий крем-гель для тела Revitalise Body Gel-Cream, 200 мл

About Jo Malone London: Since 1994, Jo Malone London has been creating exquisitely simple and elegant fragrances, creating a world where every sensation is a delight. In 1999, the brand was acquired by Est&eacute;e Lauder. Today, it is known worldwide for its unexpected fragrances with a uniquely British character.

Jo Malone London presents its new collection - The Care Collection

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