The new SPF culture and why it is changing the way we care for our skin

Dermatologists and skincare experts increasingly describe sun protection as the most important step in skincare, capable not only of preventing sunburn but also of preserving the skin’s youthful appearance for many years.

Modern sunscreens have long moved beyond the traditional thick creams. Today, brands offer textures for every preference, from lightweight fluids and serums to hydrating sprays and invisible sticks. As a result, UV protection can be seamlessly incorporated into any daily beauty routine.

For those who spend a lot of time outdoors or are planning a seaside vacation, body sunscreens with a high level of protection are an excellent choice. These include the SPF 50+ Body Sunscreen Cream and Sun Care SPF 50 Sunscreen Spray Lotion by Clarins, as well as the Waterlover Sun Milk SPF 50 by Biotherm. These products help protect the skin even during prolonged and active sun exposure.

Protecting the skin on the face is no less important. The face is exposed to UV rays every day, regardless of the season. For an urban environment, lighter textures are ideal, such as Lancôme’s UV Expert Supra Screen SPF 50+ serum, Kiehl’s Ultra Light Daily UV Defense SPF 50 fluid, or La Mer’s The Protecting Fluid SPF 50.

Those who prefer compact formats should consider the Skin Perfecto UV Stick SPF 50+ by Givenchy Beauty. Such products are especially convenient to carry with you and make it easy to reapply sun protection throughout the day.

Interestingly, modern SPF products are increasingly combining sun protection with skincare benefits. For example, Clinique’s Dramatically Different SPF 50 moisturizer with sun protection helps keep the skin comfortable and hydrated, while the SPF 50 Mineral Sunscreen Fluid for Face by Clinique is a great option for those who prefer gentler formulas.

Whether you choose a lightweight serum for everyday city life, a sunscreen stick for travel, or a cream for beach vacations, regular UV protection remains one of the simplest and most effective ways to keep your skin healthy, youthful, and radiant.